REPORT: Preserving Local, Independent Retail

The EVCC announces the release of Preserving Local Independent Retail: Recommendations for Formula Retail Zoning in the East Village.

The East Village is known for its colorful history of immigration, art, music, community advocacy and grassroots movements. Over the years the community has been home to a variety of artists, writers, and political activists — each group playing a significant role in shaping the neighborhood and creating the unique place that exists today. Today the East Village is one of New York’s most diverse neighborhoods, made up of residents from a variety of backgrounds and of various economic means.

Retail in the East Village has predominantly been made up of small, independent, local businesses. The small storefronts found throughout the neighborhood have provided affordable, low-risk opportunities for small business owners and local entrepreneurs. Today in the East Village a shift can be seen from independent stores to chains or franchises as well as from small storefronts to those with larger footprints. These stores are changing the landscape of the neighborhood by altering the shopping choices from independent to mass-market retailers. The expansion of these chains creates even more challenges for local, independent retailers.

Like many in other municipalities, the EVCC has determined that the presence of chain businesses can be detrimental to community character and local economies. Preserving Local, Independent Retail is presented as part of our Get Local! campaign launched in 2006 to promote a diverse retail mix of independent stores that reflect the neighborhood’s character and serve its population. Three possible methods of formula retail restriction zoning are proposed within the report. These options — aimed at informing decisions by East Village policy makers — have been crafted using case studies, legal suggestions and pre-existing zoning frameworks from other parts of the country.

As trends of gentrification and homogenization continue in New York, with respect to both the built environment and retail landscape, a timely solution is needed to preserve the individuality of the city’s neighborhoods. Placing restrictions on formula retail establishments via zoning amendments provides a path to preserving the rapidly changing East Village. Creating an East Village Special District using our framework will emphasize the importance and uniqueness of the community. Contact us to learn how you can help us create the Special Retail District the East Village needs.

Download your copy of the Preserving Local, Independent Retail Report

12/18 East Village Holiday Shopping Night

Featured items: dress & clutch, FlyDove; postcards, Pink Olive; felted wool & silk scarf, Gallery Vercon; historic map, Pageant Print Shop; gift card, Russian & Turkish Baths; child's dress, Jane's Exchange; gift bag, Parlor; silver necklace, Rena REBORN; gold necklaces, Shape of Lies; gold earrings & Incense, Cloak & Dagger Photographer: Adolfo Vargas Stylist: Laura Sewell

Featured Items: dress & clutch, FlyDove; postcards, Pink Olive; felted wool & silk scarf, Gallery Vercon; historic map, Pageant Print Shop; gift card, Russian & Turkish Baths; child’s dress, Jane’s Exchange; gift bag, Parlor; silver necklace, Rena REBORN; gold necklaces, Shape of Lies; gold earrings & incense, Cloak & Dagger
Photographer: Adolfo Vargas    Stylist: Laura Sewell

Thursday, December 18th, 6-9pm

Join the East Village Independent Merchant Association for an evening of special offers.
Stop by EVCC from 6-10pm to meet neighbors, participate in our toy drive to benefit the Women’s Prison Association and enjoy holiday treats.

Participating East Village Merchants

 

Butter Lane Bakery

123 E 7th St
(212) 677-2880
www.butterlane.com

Butter Lane Bakery specializes in making the best cupcake with local and quality ingredients. This is the cupcake for “grown ups.” A beautiful, delicious treat for every holiday.

20% off all items for walk in customers

CADET

305 E 9th St
646-633-4560
www.cadetusa.com

CADET is Brooklyn-based men’s apparel company and store, taking inspiration of the great military academies of the USA. All garments are designed and produced by CADET in Bushwick.

20% discount

Chinese Hawaiian Kenpo Academy

34 Avenue A, 2nd Floor
646-692-6155
www.chka.org

Shamburger’s CHKA is the premier downtown martial arts school, training adults & kids in Kenpo Karate & Kickboxing for over 20 years in the East Village. Open 7 days a week. All classes are open to beginners!

Free drop-in martial arts classes at 6pm, 7 pm and 8 pm for first-time martial arts students only. Mention EVIMA for a free month of classes.  Be sure to wear or bring easy to move in clothes.

Clayworks Pottery

332 E 9th St
212-677-8311
www.clayworkspottery.com

For 40 years, Clayworks Pottery has been an East Village presence, providing finely crafted stoneware and porcelain for kitchen, tabletop and home decor. Vibrant, original, eminently useful mugs, plates, bowls, teapots, vases, goblets, espresso cups, pitchers and so much more wait here to delight the eye, entice the hand and warm the heart for the holidays and after.

Cloak & Dagger

334 East 9th Street
212-673-0500
www.CloakAndDaggerNyc.com

Our store has been voted “most great stuff per square foot” in many best of NYC shopping guides. All price points are available at Cloak & Dagger but you’ll look like you’ve spent a million bucks!

10% off store wide + complimentary spiked cider and eggnog

Dinosaur Hill

306 E 9th St
(212) 473-5850
www.dinosaurhill.com

Dinosaur Hill is a 30 year old store specializing in ‘Handmade Wonderments, Toys, Clothes and Gifts.” We are here to help you choose the very best thing you can find for friends, family, and …yourself.

If you sing a verse of your favorite song (or Row, Row, Row Your Boat), you will receive a 10% discount
May have items suitable for WPA Teen Gift Drive

 

 

Dorian Grey Gallery

437 E 9th St
(516) 244-4126
www.doriangreygallery.com

Dorian Grey Gallery celebrates the artistic history our neighborhood, carrying on to the present and future with a special emphasis on works by artists and subject matter from the East Village. Visit us to learn about, enjoy and collect works celebrating our neighborhood’s rich artistic legacy.

Original limited edition poster from artist John “Crash” Matos with every purchase above $200

Duo

337 E 9th St
(212) 777-7044
www.duonyc.com

Wendy and LaRae Kangas are the sisters behind the petite East Village boutique, duo nyc, which features vintage + modern clothing and accessories. Their aim is to introduce emerging independent designers and to provide a well-edited vintage selection. “We want duo nyc to be an inviting place for our clients and to express our own vision by filling our shop with pieces that are timeless and modern.”

20% off storewide + complementary drinks
May have items suitable for WPA Teen Gift Drive

 

 

Dusty Buttons

441 E 9th St
(212) 673-4039
www.dustybuttons.com

Dusty Buttons carries vintage and new US made or Fair Trade Certified dresses. Our heart is with the 1940s and 1950s so there is a definite nod to that era. We also carry new European footwear, a gal can never have to many beautiful comfortable shoes!

10% off store wide + refreshments and sweets

Exit 9

51 Avenue A
(212) 228-0145
www.shopexit9.com

The Exit9 mission is to put a little fun, joy, diversity and diversion into daily life while adding flavor to the neighborhood. We hope you’ll find our creative selection of gifts and novelties fun. And every morning when we unlock and roll up the steel gates we know that, along with our fellow small businesses nearby, we are keeping up the vibe.

15% off all items (including those already on sale!)
Suggestions for WPA donation: hats, gloves, t-shirts, jewelry, wallets, handbags

FlyDove

197 E 7th St
(212) 300-4370
www.flydovenyc.com

Fly Dove NYC is a fashion style brand and boutique retail concept for the sophisticated, fashion conscious shopper seeking on trend women’s fashions with a bit of urban edge.

15% off entire purchase + hot chocolate, tea and cookies
May have items suitable for WPA Teen Gift Drive

 

 

Gallery Vercon

332 E 9th St
(212) 473-0506
www.gallery-vercon.com

Gallery Vercon features contemporary women’s clothing and accessories ranging from hats to scarves to locally designed jewelry. Unique materials and designs make this eclectic boutique an East Village must-see.

10% + 15% off select purchases

The Girls Club

402 E 8th St.
(212) 982-1633
www.girlsclub.org

The Lower East Side Girls Club provides a place where girls and young women 8-23 can grow, learn, have fun, and develop confidence in themselves and their ability to make a difference in the world.

Organic Hand Dipped Chocolate Pretzels with each order of $35.00

GOAT-MILK Kidwear

523 E 12th St
(212) 500-1437
www.goatmilknyc.com

GOAT-MILK Kidware is a brand of basics for babies and kids. All our garments are made of 100% organic cotton. The line is made up of unique and simple pieces like thermal tops and bottoms and includes onesies, underwear and tank tops.

20% off all purchases

Jane’s Exchange

191 E 3rd St.
212-677-0380
www.Janesexchangenyc.com

Thanks to an interesting and diverse population of consignors, we have an extraordinary and always changing selection of clothing and toys.

Sweet treats available
May have items suitable for WPA Teen Gift Drive

La Sirena

27 E 3rd St
212-780-9113
www.lasirenanyc.com

La Sirena is a Mexican folk art shop in NYC .We are known for fun, unique, traditional marketplace merchandise to collectible folk art from artisans of many regions of Mexico.

Traditional Mexican calendar with purchase
May have items suitable for WPA Teen Gift Drive

Love Shine

543 E. 6th
212-387-0935
www.loveshinenyc.com

For over 16 years, Love Shine has been been making cool and eclectic bags that are both stylish and durable. Locally produced by hand, our canvas bags (adorned with a variety of ribbon trimmed images) can be seen all around city.

20% discount store wide + refreshments. Open till 9:30 p.m.

Parlor

102 Avenue B
(212) 673-5520
www.parlorhairsalon.com

Parlor offers the elevated craft of hairdressing with a variety of specialties in all hair textures. Guiding you through superior customer service, utlizing the most current methods and trends we transform your image to where you want it to be.

Drop in and request a facial or make an appointment, and receive a complimentary lip saver.

Pageant Print Shop

69 E 4th St.
(212) 674-5296
www.pageantbooks.com
 

Pageant Print Shop sells 15-20th century original maps and prints. Constantly changing stock. Unique, yet affordable. New York City a specialty!

10% discount

Physical GraffiTea

96 St Marks Place
212-477-7334
www.physicalgraffitea.com

Physical GraffiTea sells organic loose leaf teas and herbs by the ounce as well as tea pots and accessories. We also offer drinks to stay or to go, including hot or iced teas, lattes, matcha, and Kombucha on tap. We believe in using tea and herbs to support health and happiness in one’s life. We are located in the ground floor retail space of the historic “Physical Graffiti” buildings that graced the cover of the Led Zeppelin album of the same name.

In-store tea samplings

Pink Olive

439 East 9th St
212-780-0036
www.pinkolive.com

Pink Olive is a whimsical gift shop for happiness and home. We make gift-giving fun, easy and attainable for little ones to loved ones.

Spend $25 or more between 6-9pm and get a free holiday stickers and labels pack ($10 value).
May have items suitable for WPA Teen Gift Drive

rena REBORN

117 E. 7th St
212-253-2595
www.renareborn.com

Working gals on a budget and trendsetters seeking one-of-a-kind pieces will find seriously cheap garb at this modern and vintage women’s clothing, shoes and accessories boutique.

50% off all clothing
May have items suitable for WPA Teen Gift Drive

Russian & Turkish Baths

268 E 10th St.
212-505-0665
www.russianturkishbaths.com

The Russian & Turkish Baths is a 120 year old spa located in the East Village. Our facilities include 5 saunas and steam rooms, cold pool, roof deck and restaurant.

$10 off admission, $25 admission and 20% off services

Shape of Lies

127 E 7th St
(212) 533-5920
www.shapeoflies.com

 

The Shape of Lies is 98% pure Manhattan. We showcase small artists producing locally and offer unique designs & signature pieces. Opened in 1979 we’re now one of the last Mom & Pop live work storefronts in the East Village.  As our neighbors know; when the lights on you can always knock for gifting emergencies….we live in the back!

Stop in and bring your coupon. OPEN 12 to 9 every day till Christmas.  Shop 24/7 at ShapeOfLies.com

SantaPeggy$5.00

Swing Salon

280 E 10th St
212.677.2008
http://www.swingorganicsalon.com/

We care about your hair and your well-being. Join us in our cozy, clean-air salon.  Step inside, take a deep breath, and you instantly know you’re in a special place.

Discount for new customers

East Village Community Coalition

143 Avenue B
(212) 979-2344
www.evccnyc.org

Doors open until 10pm! Take a shopping break to meet neighbors, participate in our toy drive to benefit the Women’s Prison Association and enjoy holiday treats.

Formula Retail Community Workshop: November 19th

Formula Retail Header2EVCC invites you to voice your opinion about the current state of chain stores within the East Village. Join EVCC November 19th from 6pm-8pm at the Neighborhood Preservation Center, for a community workshop on Formula Retail. The workshop is open to all but space is limited. Please contact melanie@evccnyc.org or call 212-979-2344 if planning to attend.

Formula Retail Community Workshop
6-8pm
Tuesday, November 19
232 E 11th St, New York, NY 10003
RSVP to: melanie@evccync.org or 212-979-2344

We have several open volunteer positions at the workshop, all allow participation in the discussion. If you’d like to volunteer please mention it in your RSVP.

Learn more about Formula Retail Restrictions

East Village Community Coalition
143 Avenue B - Simplex
New York, NY 10009
212-979-2344