The East Village Community Coalition publishes our free Get Local! Guide to East Village Shops each year. The updated 9th Edition — with over 500 sh0ps listed — is available now! Email (or leave a message 212-9792-2344) to get your guides today!
Spending your money locally helps small businesses thrive in the East Village.
Local shopping also:
– Keeps more money in our community
– Creates local jobs with fair wages
– Sustains small business owners who defend our neighborhood’s identity
– Chooses creativity and personality over uniformity
The newly available 9th Edition lists more than 500 local merchants and is available in shops and cafes in the neighborhood. Pick up your free copy today!
We are working to preserve small businesses as an integral part of maintaining our diverse, livable community.
Thank you to supporters of the 2015 Get Local! Guide:
The East Village is known for its colorful history of immigration, art, music, community advocacy and grassroots movements. Over the years the community has been home to a variety of artists, writers, and political activists — each group playing a significant role in shaping the neighborhood and creating the unique place that exists today. Today the East Village is one of New York’s most diverse neighborhoods, made up of residents from a variety of backgrounds and of various economic means.
Retail in the East Village has predominantly been made up of small, independent, local businesses. The small storefronts found throughout the neighborhood have provided affordable, low-risk opportunities for small business owners and local entrepreneurs. Today in the East Village a shift can be seen from independent stores to chains or franchises as well as from small storefronts to those with larger footprints. These stores are changing the landscape of the neighborhood by altering the shopping choices from independent to mass-market retailers. The expansion of these chains creates even more challenges for local, independent retailers.
Like many in other municipalities, the EVCC has determined that the presence of chain businesses can be detrimental to community character and local economies. Preserving Local, Independent Retail is presented as part of our Get Local! campaign launched in 2006 to promote a diverse retail mix of independent stores that reflect the neighborhood’s character and serve its population. Three possible methods of formula retail restriction zoning are proposed within the report. These options — aimed at informing decisions by East Village policy makers — have been crafted using case studies, legal suggestions and pre-existing zoning frameworks from other parts of the country.
As trends of gentrification and homogenization continue in New York, with respect to both the built environment and retail landscape, a timely solution is needed to preserve the individuality of the city’s neighborhoods. Placing restrictions on formula retail establishments via zoning amendments provides a path to preserving the rapidly changing East Village. Creating an East Village Special District using our framework will emphasize the importance and uniqueness of the community. Contact us to learn how you can help us create the Special Retail District the East Village needs.
In the fall of 2014 the EVCC enlisted the help of the JGSC Group to conduct the East Village Consumer Survey as a way to better understand why people visit the East Village. The slideshow highlights key findings from the survey.
In 2015, an NYU Wagner School Capstone team made projections on the near future of the East Village. After spending a year analyzing trends, policy, and plans, the students prepared a report and presentation on the projected effects of change on residents and the neighborhood’s character.
The East Village is experiencing rapid changes in housing stock, resident demographics, retail offerings and developments. With IBM leasing at Cooper Square and many buildings changing hands, we see potential for significant transformations in the area. In order to have an informed and prepared community, it is important that all influencing factors and trends be identified to prepare community groups, elected officials and residents who may work to mitigate projected effects. Real estate trends, population shifts, existing and proposed policies, planned developments, the condition of cultural resources are all considered in helping to predict what we can expect in the coming years in the area east of Tompkins Square Park.