“East Village Loves” will highlight the East Village merchants affected by the tragic Second Avenue blast and emphasize that they are now fully open for business.
Independent entrepreneurs in the East Village in conjunction with the East Village Independent Merchants Association (EVIMA) have announced the launch of “East Village Loves,” a campaign created to highlight local businesses in the East Village. Utilizing the #eastvillageloves hashtag, the campaign will call for New Yorkers to shop in the East Village and support the establishments most affected by the blast.
On March 26th, a devastating explosion and fire leveled three historic buildings at the corner of Second Avenue and East 7th Street tragically claiming two lives, destroying dozens of homes, and displacing several businesses both temporarily and permanently. Over thirty-eight establishments lost business due to barricades, blocked traffic, emergency operations, and a broader avoidance of the site by visitors.
In the wake of these events, neighborhood business leaders, local elected officials and the East Village Independent Merchants Association (EVIMA) have rallied to celebrate that the East Village is here and open for business. Nearly all businesses affected by the blast have re-opened on Second Avenue and East Sixth Street, East Seventh Street, and St. Marks Place, and regular vehicular and foot traffic has resumed.
Now is the perfect time to visit the East Village, to support the places that have been difficult to access and to find new favorites among a widely diverse retail and food landscape.
Through “East Village Loves” merchants, residents, and visitors can share their favorite East Village spots and the types of industries that they love most. The campaign is a celebration of the rich, diverse, and historic neighborhood in Lower Manhattan, characterized by a concentration of mom-and-pop establishments that are becoming less common throughout the city.
The campaign will have a presence at major public events associated with Lower East Side History Month in May, including the 39th Annual Ukrainian Festival from May 15th through 17th.
The campaign’s chosen slogan commemorates the vintage shop Love Saves the Day, made famous by the 1980s film Desperately Seeking Susan. The inimitable shop closed its reign at the ill-fated corner of Second Avenue and East 7th Street in 2009.
Our neighborhood boasts resident-serving retail outlets and unique offerings from creative merchants. The East Village is NOT a strip mall – thankfully the monotonous chain stores found in town after town are in short supply here. In an attempt to keep our neighborhood independent and unique, we publish our free Get Local! Guide to East Village Shops each year. The updated 8th Edition is available now!
Spending your money locally helps small businesses thrive in the East Village.
Local shopping also:
Keeps more money in our community
Creates local jobs with fair wages
Sustains small business owners who defend our neighborhood’s identity
Chooses creativity and personality over uniformity
The newly available 8th Edition lists more than 500 local merchants and is available in shops and cafes in the neighborhood. You can download the online version or pick up your free copy today!
We are working to preserve small businesses as an integral part of maintaining our diverse, livable community.
Thank you to supporters of the 2014 Get Local! guide:
Join the East Village Independent Merchant Association for an evening of special offers.
Stop by EVCC from 6-10pm to meet neighbors, participate in our toy drive to benefit the Women’s Prison Association and enjoy holiday treats.
Shamburger’s CHKA is the premier downtown martial arts school, training adults & kids in Kenpo Karate & Kickboxing for over 20 years in the East Village. Open 7 days a week. All classes are open to beginners!
Free drop-in martial arts classes at 6pm, 7 pm and 8 pm for first-time martial arts students only. Mention EVIMA for a free month of classes. Be sure to wear or bring easy to move in clothes.
For 40 years, Clayworks Pottery has been an East Village presence, providing finely crafted stoneware and porcelain for kitchen, tabletop and home decor. Vibrant, original, eminently useful mugs, plates, bowls, teapots, vases, goblets, espresso cups, pitchers and so much more wait here to delight the eye, entice the hand and warm the heart for the holidays and after.
Dinosaur Hill is a 30 year old store specializing in ‘Handmade Wonderments, Toys, Clothes and Gifts.” We are here to help you choose the very best thing you can find for friends, family, and …yourself.
If you sing a verse of your favorite song (or Row, Row, Row Your Boat), you will receive a 10% discount May have items suitable for WPA Teen Gift Drive
Dorian Grey Gallery celebrates the artistic history our neighborhood, carrying on to the present and future with a special emphasis on works by artists and subject matter from the East Village. Visit us to learn about, enjoy and collect works celebrating our neighborhood’s rich artistic legacy.
Original limited edition poster from artist John “Crash” Matos with every purchase above $200
Wendy and LaRae Kangas are the sisters behind the petite East Village boutique, duo nyc, which features vintage + modern clothing and accessories. Their aim is to introduce emerging independent designers and to provide a well-edited vintage selection. “We want duo nyc to be an inviting place for our clients and to express our own vision by filling our shop with pieces that are timeless and modern.”
20% off storewide + complementary drinks May have items suitable for WPA Teen Gift Drive
Dusty Buttons carries vintage and new US made or Fair Trade Certified dresses. Our heart is with the 1940s and 1950s so there is a definite nod to that era. We also carry new European footwear, a gal can never have to many beautiful comfortable shoes!
The Exit9 mission is to put a little fun, joy, diversity and diversion into daily life while adding flavor to the neighborhood. We hope you’ll find our creative selection of gifts and novelties fun. And every morning when we unlock and roll up the steel gates we know that, along with our fellow small businesses nearby, we are keeping up the vibe.
15% off all items (including those already on sale!)
Suggestions for WPA donation: hats, gloves, t-shirts, jewelry, wallets, handbags
Gallery Vercon features contemporary women’s clothing and accessories ranging from hats to scarves to locally designed jewelry. Unique materials and designs make this eclectic boutique an East Village must-see.
GOAT-MILK Kidware is a brand of basics for babies and kids. All our garments are made of 100% organic cotton. The line is made up of unique and simple pieces like thermal tops and bottoms and includes onesies, underwear and tank tops.
For over 16 years, Love Shine has been been making cool and eclectic bags that are both stylish and durable. Locally produced by hand, our canvas bags (adorned with a variety of ribbon trimmed images) can be seen all around city.
20% discount store wide + refreshments. Open till 9:30 p.m.
Parlor offers the elevated craft of hairdressing with a variety of specialties in all hair textures. Guiding you through superior customer service, utlizing the most current methods and trends we transform your image to where you want it to be.
Drop in and request a facial or make an appointment, and receive a complimentary lip saver.
Physical GraffiTea sells organic loose leaf teas and herbs by the ounce as well as tea pots and accessories. We also offer drinks to stay or to go, including hot or iced teas, lattes, matcha, and Kombucha on tap. We believe in using tea and herbs to support health and happiness in one’s life. We are located in the ground floor retail space of the historic “Physical Graffiti” buildings that graced the cover of the Led Zeppelin album of the same name.
The Shape of Lies is 98% pure Manhattan. We showcase small artists producing locally and offer unique designs & signature pieces. Opened in 1979 we’re now one of the last Mom & Pop live work storefronts in the East Village. As our neighbors know; when the lights on you can always knock for gifting emergencies….we live in the back!
Stop in and bring your coupon. OPEN 12 to 9 every day till Christmas. Shop 24/7 at ShapeOfLies.com
Do you live in the East Village? Or love to visit? Don’t get here often enough?
Let us know what you think! Take our short surveyby November 22nd to help us determine where and how people are spending in the community.
Goals of the survey: Help to identify what types of retail are missing from the East Village Assess affordability of products in the neighborhood Determine how often people are spending money in the East Village
Capture information on neighborhood demographics and other retail factors
The survey is part of the of the organization’s retail diversity campaign, which advocates for increased diversity of available retail and local services for residents within the East Village. Learn more at our website: www.evccnyc.org.
The East Village Consumer Survey is made possible with the support of AvenueNYC, a program of the NYC Department of Small Business Services.
The Friends of St. Mark’s Bookshop is sponsoring an Indiegogo campaign to move the Bookshop into a new space in the East Village. But the Bookshop needs another financial push to build out the space and pay for moving costs, as well as maintaining its inventory for the remaining months at 31 Third Avenue. Once again, we turn to our loyal community for help.
For contributions of $250 up to $5,000, St. Mark’s Bookshop has one-of-a-kind books, including signed first editions that are personalized by the authors, as thank you gifts to our generous campaign supporters. These authors include Junot Diaz, Anne Carson, Anne Waldman, Patti Smith, Paul Auster, Lydia Davis, Eileen Myles, and others. Discounts on future purchases are also included for contributors. Even giving a smaller amount can get you a gift certificate to spend at the store.
Now is the opportunity for a final push as St. Mark’s reinvents itself as a non-profit event space, while continuing to fill the East Village’s niche for a small brick-and-mortar bookstore featuring carefully selected new theoretical, political, art, design, poetry and independent literary texts in traditional print format.
This meeting will be an informative, yet fun opportunity to hear about EVIMA, meet other local merchants and learn how you can join us in promoting, connecting and representing local merchants in the East Village.
While EVIMA’s main focus will be to support independently-owned businesses with daytime hours, we welcome any East Village business owner to attend the meeting.
As the space is limited, we strongly encourage you to please RSVP.
Please contact Amy Parker, Business Outreach Coordinator for EVCC or call 212.979.2344.
The East Village Gift Guide presents 36 unique items found locally that make great gifts for this holiday season. These items are all from independently owned businesses throughout the neighborhood. Copies of the East Village Gift Guide are available in both digital or print formats. Digital copies of the guide are available for download.
Visit one of these locations to pick up your very own gift guide:
1. Barbara Feinman Millinery | 66 East 7th Street 2. Dusty Buttons | 441 East 9th Street
3. rena REBORN | 117 East 7th Street
4. Random Accessories | 77 East 4th Street
5. Cloak & Dagger | 441 East 9th Street
6. Sailor Rose | 60 East 4th Street
7. The Wild Ivy | 435 East 9th Street
8. Marjory Warren Boutique | 309 East 9th Street
9. Fragrance Shop | 65 East 4th Street
10. Enzs | 125 2nd Avenue
11. Dejavu Boutique | 309 East 9th Street
12. Eileen Fisher | 314 East 9th Street
13. Gallery Vercon | 332 East 9th Street
14. CADET | 305 East 9th Street
15. RUDY VOLCANO | 167 Avenue C
16. Russian & Turkish Baths | 268 East 10th Street
17. Yoga East | 96 Avenue B, 2nd Floor
18. Shamburger’s Chinese Hawaiian Kenpo Academy | 34 Avenue A, 2nd Floor
19. Parlor | 102 Avenue B
20. Swing Organic Hair Salon | 280 East 10th Street
21. Ruff Club | 34 Avenue A
22. Social Tees Animal Rescue | 325 East 5th Street
23. Pink Olive | 439 East 9th Street
24. Goat-Milk Kidwear | 523 East 12th Street
25. Jane’s Exchange | 191 East 3rd Street
26. Dinosaur Hill | 306 East 9th Street
27. Keshav Music Imports | 67 East 4th Street
28. Tinkersphere | 304 East 5th Street
29. Pageant Print Shop | 69 East 4th Street
30. A Repeat Performance | 156 1st Avenue
31. Anthony Aiden Opticians | 42 St Marks Place
32. Dorian Grey Gallery | 437 East 9th Street
33. Love Shine | 543 East 6th Street
34. Butter Lane Bakery | 123 East 7th Street
35. Physical GraffiTEA | 96 St Marks Place
36. Clayworks Pottery | 332 East 9th Street