The East Village Independent Merchants Association (EVIMA)

In 2013 EVCC began working with small business owners to promote and advocate for the small and independent businesses in the East Village. Using funding from AvenueNYC, a program of the NYC Department of Small Business Services, and the Manhattan Chamber of Commerce, EVCC is working to develop a merchants association. A Steering Committee of local merchants has given the association its official name, the East Village Independent Merchants Association (EVIMA), and is planning the inaugural meeting for EVIMA at the end of January.
To read more about what EVIMA’s mission, organization and plans, click here!


Announcing the East Village Gift Guide!


The East Village Gift Guide presents 36 unique items found locally that make great gifts for this holiday season. These items are all from independently owned businesses throughout the neighborhood.  Copies of the East Village Gift Guide are available in both digital or print formats. Digital copies of the guide are available for download.

Visit one of these locations to pick up your very own gift guide:

EVCC Office
143 Avenue B (East 9th Street)

FUNKtional Art Fair
La Plaza Cultural Community garden, Avenue C and 9th Street
December 14, 15, 21, 22, 12pm-9pm

Participating Businesses
1.  Barbara Feinman Millinery | 66 East 7th Street
2.  Dusty Buttons | 441 East 9th Street
3.  rena REBORN | 117 East 7th Street
4.  Random Accessories | 77 East 4th Street
5.  Cloak & Dagger | 441 East 9th Street
6.  Sailor Rose | 60 East 4th Street
7.  The Wild Ivy | 435 East 9th Street
8.  Marjory Warren Boutique | 309 East 9th Street
9.  Fragrance Shop | 65 East 4th Street
10. Enzs | 125 2nd Avenue
11. Dejavu Boutique | 309 East 9th Street
12. Eileen Fisher | 314 East 9th Street
13. Gallery Vercon | 332 East 9th Street
14. CADET | 305 East 9th Street
15. RUDY VOLCANO | 167 Avenue C
16. Russian & Turkish Baths | 268 East 10th Street
17. Yoga East | 96 Avenue B, 2nd Floor
18. Shamburger’s Chinese Hawaiian Kenpo Academy | 34 Avenue A, 2nd Floor
19. Parlor | 102 Avenue B
20. Swing Organic Hair Salon | 280 East 10th Street
21. Ruff Club | 34 Avenue A
22. Social Tees Animal Rescue | 325 East 5th Street
23. Pink Olive | 439 East 9th Street
24. Goat-Milk Kidwear | 523 East 12th Street
25. Jane’s Exchange | 191 East 3rd Street
26. Dinosaur Hill | 306 East 9th Street
27. Keshav Music Imports | 67 East 4th Street
28. Tinkersphere | 304 East 5th Street
29. Pageant Print Shop | 69 East 4th Street
30. A Repeat Performance | 156 1st Avenue
31. Anthony Aiden Opticians | 42 St Marks Place
32. Dorian Grey Gallery | 437 East 9th Street
33. Love Shine | 543 East 6th Street
34. Butter Lane Bakery | 123 East 7th Street
35. Physical GraffiTEA | 96 St Marks Place
36. Clayworks Pottery | 332 East 9th Street

News Release About the Gift Guide

Get Local! Guide East Village Shops Now Available

Our neighborhood boasts resident-serving retail outlets and unique offerings from creative merchants. The East Village is NOT a strip mall – thankfully the monotonous chain stores found in town after town are in short supply here. In an attempt to keep our neighborhood independent and unique, we publish our free Get Local! Guide to East Village Shops each year. The updated 7th Edition is available now!


Spending your money locally helps small businesses thrive in the East Village.
Local shopping also:

Keeps more money in our community
Creates local jobs with fair wages
Sustains small business owners who defend our neighborhood’s identity
Chooses creativity and personality over uniformity

The newly available 7th Edition lists more than 450 local merchants and is available in shops and cafes in the neighborhood. You can download the online version or pick up your free copy today!

We are working to preserve small businesses as an integral part of maintaining our diverse, livable community.

Thank you to supporters of the 2013 Get Local! guide:

Lead sponsors: EcoBizNYC, a project of the Lower East Side Ecology Center; The Lower Eastside Girls Club

Sponsors: 4th Street Food Coop, B Cup Cafe, Dinosaur Hill, East Village Barber Shop, Enz’s, Fabulous Fanny’s, Fourth Arts Block, Eileen Fisher Boutique, Housing Works, Juicy Lucy, Michael Mut Gallery, Parlor, Source Unltd, Sustainable NYC, Transportation Alternatives, United Shipping, Upright Citizens Brigade, wild project

Formula Retail Community Workshop: November 19th

Formula Retail Header2EVCC invites you to voice your opinion about the current state of chain stores within the East Village. Join EVCC November 19th from 6pm-8pm at the Neighborhood Preservation Center, for a community workshop on Formula Retail. The workshop is open to all but space is limited. Please contact or call 212-979-2344 if planning to attend.

Formula Retail Community Workshop
Tuesday, November 19
232 E 11th St, New York, NY 10003
RSVP to: or 212-979-2344

We have several open volunteer positions at the workshop, all allow participation in the discussion. If you’d like to volunteer please mention it in your RSVP.

Learn more about Formula Retail Restrictions

2013 EVCC Annual Party Recap

Tuesday October 22nd the East Village Community Coalition held their annual celebration and fundraiser at La Mama Art Space. The party featured Santo & Margaret Mollica as the 2013 Outstanding Pigeon honorees for their continued service and commitment to the East Village.

At the event, we launched our newest campaign for Formula Retail Restriction. The goal is to evaluate and recommend methods for managing new chain retailers that hope to locate in the community. The first step is gaining community input on the current state of chain stores within the East Village. To find out more about the campaign see the Formula Retail Restrictions page. EVCC is also holding a community workshop Tuesday, November 19th from 6-8pm.

Ellen Stewart Theater Lobby, La Mama
2013 Outstanding Pigeon Awardees: Santo and Margaret Mollica of The Source Unltd
Awards Ceremony featuring Reverend Billy
Borscht generously provided by Veselka
State Senator Brad Hoylman, Buddha, Santo Mollica, Margaret Mollica
A full house!

EVCC’s Annual Gala: Celebrate and Preserve our Neighborhood!

EVCC Party 2013

The East Village Community Coalition invites you for an evening of cocktails, entertainment and local fare at our annual fundraiser as we honor local achievements.

October 22nd, 6pm

La Mama, Ellen Stewart Theater Lobby
66 East 4th Street

“Oustanding Pigeon” Awardees
We honor Santo and Margaret Mollica of The Source Unltd, 2013 “Outstanding Pigeon” Awardees Santo Mollica has served the East Village for more than thirty years at the Source Unltd, a small print, copy, and office supply shop on East 9th Street. A long-term resident, he and his wife Margaret offer friendly and professional services needed by neighbors, artists, musicians, and nearby businesses.

Formula Retail Zoning
Announcing the campaign for Formula Retail Zoning! EVCC is working to preserve small businesses as a integral part of maintaining our diversified, livable neighborhood. Other cities and towns have successfully adopted specialized zoning, requiring stores to be unique and protecting neighborhoods by limiting or outright banning chain retailers from locating there. Join us to kick off the campaign to bring Formula Retail Zoning (FRZ) to the East Village.

Reserve your tickets today. 

Your generosity supports historic preservation, better transportation, and retail diversity in our community. Learn about our ongoing work in the East Village at

Can’t attend? Click here to make a donation.

Car-Free Days on Avenue A?

SAME SCENE, NO CAR Should Avenue A get occasional traffic breaks?
SAME SCENE, NO CAR Should Avenue A get occasional traffic breaks?

The EVCC has a proposal for 2009, and we want your thoughts

The East Village Community Coalition has started working on a proposal for the Avenue A Amble, a series of car-free days on Avenue A in 2009.

After the positive community response to car-free Sundays on Fifth Avenue — when cyclists and walkers happily took over the road — we think it’s time for a similar holiday from combustion engines in our own neighborhood.  In fact, car-free hours could be even more successful on a low-rise street like Avenue A that is full of local restaurants and businesses that would benefit from the increased foot traffic.

To help with formulating the project, the EVCC asked an artist to mock up an initial poster, which you can download here (pdf file).

As we continue to develop the idea, we’d like to hear from others in the community.  Do you support occasional closing of Avenue A to cars?  If so, during what days and times?  Are there any details that could be addressed in advance to make this an even greater success for local merchants?

If you have experience setting up similar street closings in New York or another city, we’d greatly appreciate it if you’d share your experience or advice by sending an email.

Have thoughts about the Avenue A Amble?  Please log in or register in the left-hand column of this page, and then post your comments below.

Local Youth Baseball – LES Pee Wee League

The EVCC was named sponsor of the year by the Lower East Side Pee Wee League in 2010.We look forward to supporting this important local initiative again in 2011.

Local youth showcase their 2010 LES Pee Wee League awards
Local youth showcase their 2010 LES Pee Wee League awards

Lower East Side Pee Wee League baseball is open to girls and boys ages 5-12. For more information, or to register your child, please contact League Director Ron Fulco at 917.873.2383. Additionally, there will be youth baseball skill camps for the LES Pee Wee League on February 12th, 19th, and 26th at the PS 34 gymnasium (730 E 12th Street) from 10:00 am – 2:30 p.m

Out-of-Scale Hotel Developments in LES

180 ludlowIn 2008, the Department of City Planning adopted the East Village/Lower East Side Rezoning . The rezoning was the result of years of community collaboration between Community Board 3, neighborhood groups, residents, and elected officials. In short, the rezoning was designed to:

-Preserve the established neighborhood scale and character by establishing contextual zoning districts with height limits, and

-Provide modest opportunities for residential growth and incentives for affordable housing along the area’s widest streets well served by bus or subway lines.

A developer is currently seeking zoning variances for out-of-scale transient hotels at 180 Ludlow and 163 Orchard Street . The proposed variances fly in the face of a rezoning that so many in our community worked so hard to achieve. They would allow development greatly in excess of height limits wanted by our community. Additionally, the developer missed the November 2010 deadline for completing 180 Ludlow, and now seeks a two-year extension.

Please join the EVCC by writing a letter urging CB3 to respect the 2008 rezoning and deny the zoning variance. Click here for a sample letter.

Photo: 180 Ludlow, courtesy The Lo-Down

July 18th, 10:30am: Next NYU Hearing Challenging the Sexton Plan

111 Centre Street (btw. White and Leonard Streets), Room 574

EVCC, GVSHP, NYU faculty, and a broad range of neighborhood and preservation groups and individuals are suing to overturn the 2012 approvals of the 20-year NYU expansion plan. Tomorrow’s hearing will be a key milestone in that process. WE NEED YOU THERE TO SHOW YOUR SUPPORT!