A very special launch of our #EastVillageLoves campaign, designed to encourage locals and tourists alike to shop small, independent businesses, particularly those affected by the March explosion on the corner of 2nd Ave. and 7th St.
Jimmy’s No. 43 43 East 7th St (2nd & 3rd Ave) Tuesday, July 14, 7-9PM Neighbors. Networking. Support for locals, by locals.
First round of drinks is free!*
*ID will be required for those who wish to be served alcohol.
About East Village Tuesdays The East Village Tuesdays meetup series is designed to bring together residents of the East Village in the hope that socializing, sharing and supporting one another will lead to a stronger, more informed community. Our East Village Tuesdays series is presented by the East Village Community Coalition’s Host Committee, dedicated to creating enjoyable and informative events throughout the community on behalf of the EVCC.
Three possible methods of formula retail zoning are proposed within the report. These options — aimed at informing decisions by East Village policy makers — have been crafted using case studies, legal suggestions and pre-existing zoning frameworks from other parts of the country. Join us to learn more about the proposals and ask questions about efforts to block the proliferation of chain stores in New York State and beyond.
The Preserving Local, Independent Retail Roundtable is presented as part of our Get Local! campaign launched in 2006 to promote a diverse retail mix of independent stores that reflect the neighborhood’s character and serve its population.
The East Village is known for its colorful history of immigration, art, music, community advocacy and grassroots movements. Over the years the community has been home to a variety of artists, writers, and political activists — each group playing a significant role in shaping the neighborhood and creating the unique place that exists today. Today the East Village is one of New York’s most diverse neighborhoods, made up of residents from a variety of backgrounds and of various economic means.
Retail in the East Village has predominantly been made up of small, independent, local businesses. The small storefronts found throughout the neighborhood have provided affordable, low-risk opportunities for small business owners and local entrepreneurs. Today in the East Village a shift can be seen from independent stores to chains or franchises as well as from small storefronts to those with larger footprints. These stores are changing the landscape of the neighborhood by altering the shopping choices from independent to mass-market retailers. The expansion of these chains creates even more challenges for local, independent retailers.
Like many in other municipalities, the EVCC has determined that the presence of chain businesses can be detrimental to community character and local economies. Preserving Local, Independent Retail is presented as part of our Get Local! campaign launched in 2006 to promote a diverse retail mix of independent stores that reflect the neighborhood’s character and serve its population. Three possible methods of formula retail restriction zoning are proposed within the report. These options — aimed at informing decisions by East Village policy makers — have been crafted using case studies, legal suggestions and pre-existing zoning frameworks from other parts of the country.
As trends of gentrification and homogenization continue in New York, with respect to both the built environment and retail landscape, a timely solution is needed to preserve the individuality of the city’s neighborhoods. Placing restrictions on formula retail establishments via zoning amendments provides a path to preserving the rapidly changing East Village. Creating an East Village Special District using our framework will emphasize the importance and uniqueness of the community. Contact us to learn how you can help us create the Special Retail District the East Village needs.
About East Village Tuesdays
The East Village Tuesdays meetup series is designed to bring together residents of the East Village in the hope that socializing, sharing and supporting one another will lead to a stronger, more informed community. Our East Village Tuesdays series is presented by the East Village Community Coalition’s Host Committee, dedicated to creating enjoyable and informative events throughout the community on behalf of the EVCC.
In the fall of 2014 the EVCC enlisted the help of the JGSC Group to conduct the East Village Consumer Survey as a way to better understand why people visit the East Village. The slideshow highlights key findings from the survey.
Over the course of three days in August 2014, EVCC staff and volunteers walked every block of the East Village in an effort to catalog the ground floor use of each building in the community. The data provides a snapshot of the retail landscape in the East Village from summer 2014.
The East Village has 1750 total storefronts. The data shows concentrations of retail and services along the avenues, St. Marks Place, E. 9th and 4th Streets. The retail and service options disperse east of Tompkins Square Park.
Drinking Establishments + Food Service
In total Drinking Establishments and Food Services make up 35.8% of all East Village storefronts
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There are 362 retail stores in the East Village. The highest concentrations are along 1st and 2nd Avenues, as well as East 7th and 9th Streets and St. Marks Place.
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There are 249 local service establishments in the East Village. They are fairly well spread through the district; however, a decline in offerings can be seen in the eastern part of the district.
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There are 63 chain store establishments in the East Village. The majority of these are located on Third, Second, and First Avenues as well as 14th St.
Food service establishments (Starbucks, Subway, etc.) account for 35% of the chain stores within the East Village
Banks account for 21% of the chain stores within the East Village
At the time of the survey there were 196 storefront vacancies within the East Village, or an 11% vacancy rate.
The full presentation of the data can be seen here. [pdf-embedder url=”http://evccnyc.org/wp-content/uploads/2015/06/CB-3-Retail-Diversity-Presentation.pdf”]
In 2015, an NYU Wagner School Capstone team made projections on the near future of the East Village. After spending a year analyzing trends, policy, and plans, the students prepared a report and presentation on the projected effects of change on residents and the neighborhood’s character.
The East Village is experiencing rapid changes in housing stock, resident demographics, retail offerings and developments. With IBM leasing at Cooper Square and many buildings changing hands, we see potential for significant transformations in the area. In order to have an informed and prepared community, it is important that all influencing factors and trends be identified to prepare community groups, elected officials and residents who may work to mitigate projected effects. Real estate trends, population shifts, existing and proposed policies, planned developments, the condition of cultural resources are all considered in helping to predict what we can expect in the coming years in the area east of Tompkins Square Park.
The Department of City Planning announced that it will present to 51 community boards before further action is taken on the Zoning for Quality and Affordability plan introduced in February. The change is a response community opposition from neighborhoods throughout the five boroughs expressed during the comment period for the Draft Environmental Impact Statement. In the East Village, the R8B designations south of Tompkins Square Park will increase by 5 feet. The rest of the neighborhood under R7A zoning remains planned to absorb more generous height lifts including a 5-foot increase with the option to build up to 105 feet for affordable senior or Inclusionary Housing.
The contextual zone in the East Village was enacted in 2008 following a three-year community process. The height restrictions help protect existing buildings and the neighborhood scale.
“East Village Loves” will highlight the East Village merchants affected by the tragic Second Avenue blast and emphasize that they are now fully open for business.
Independent entrepreneurs in the East Village in conjunction with the East Village Independent Merchants Association (EVIMA) have announced the launch of “East Village Loves,” a campaign created to highlight local businesses in the East Village. Utilizing the #eastvillageloves hashtag, the campaign will call for New Yorkers to shop in the East Village and support the establishments most affected by the blast.
On March 26th, a devastating explosion and fire leveled three historic buildings at the corner of Second Avenue and East 7th Street tragically claiming two lives, destroying dozens of homes, and displacing several businesses both temporarily and permanently. Over thirty-eight establishments lost business due to barricades, blocked traffic, emergency operations, and a broader avoidance of the site by visitors.
In the wake of these events, neighborhood business leaders, local elected officials and the East Village Independent Merchants Association (EVIMA) have rallied to celebrate that the East Village is here and open for business. Nearly all businesses affected by the blast have re-opened on Second Avenue and East Sixth Street, East Seventh Street, and St. Marks Place, and regular vehicular and foot traffic has resumed.
Now is the perfect time to visit the East Village, to support the places that have been difficult to access and to find new favorites among a widely diverse retail and food landscape.
Through “East Village Loves” merchants, residents, and visitors can share their favorite East Village spots and the types of industries that they love most. The campaign is a celebration of the rich, diverse, and historic neighborhood in Lower Manhattan, characterized by a concentration of mom-and-pop establishments that are becoming less common throughout the city.
The campaign will have a presence at major public events associated with Lower East Side History Month in May, including the 39th Annual Ukrainian Festival from May 15th through 17th.
The campaign’s chosen slogan commemorates the vintage shop Love Saves the Day, made famous by the 1980s film Desperately Seeking Susan. The inimitable shop closed its reign at the ill-fated corner of Second Avenue and East 7th Street in 2009.
Consider joining #SaveNYC, a grassroots, crowd-sourced, DIY movement to protect and preserve the diversity and uniqueness of the urban fabric in New York City.
As our vibrant streetscapes and neighborhoods are turned into bland, suburban-style shopping malls, filled with chain stores and glossy luxury retail, #SaveNYC is fighting for small businesses and cultural institutions to remain in place.
The mission is to bring attention to the plight of Mom and Pop, and to lobby state and city government to implement significant and powerful protections for small businesses and cultural institutions across the five boroughs of New York City.
The devastation has been overwhelming. Protecting what remains will require a multi-pronged approach. First steps:
• To raise awareness, the #SaveNYC website gathers video and photographic testimonials from people everywhere who love New York and want to see its diverse culture and heritage protected. The group tweets and posts on Instagram with the hashtag #SaveNYC, and run a Facebook group.
• The first political objective is to pass the Small Business Jobs Survival Act (0402-2014). This bill will make it possible for small businesses to negotiate fair lease renewals with landlords, thus stemming the tide of mass evictions and catastrophic rent hikes.