The East Village is known for its colorful history of immigration, art, music, community advocacy and grassroots movements. Over the years the community has been home to a variety of artists, writers, and political activists — each group playing a significant role in shaping the neighborhood and creating the unique place that exists today. Today the East Village is one of New York’s most diverse neighborhoods, made up of residents from a variety of backgrounds and of various economic means.
Retail in the East Village has predominantly been made up of small, independent, local businesses. The small storefronts found throughout the neighborhood have provided affordable, low-risk opportunities for small business owners and local entrepreneurs. Today in the East Village a shift can be seen from independent stores to chains or franchises as well as from small storefronts to those with larger footprints. These stores are changing the landscape of the neighborhood by altering the shopping choices from independent to mass-market retailers. The expansion of these chains creates even more challenges for local, independent retailers.
Like many in other municipalities, the EVCC has determined that the presence of chain businesses can be detrimental to community character and local economies. Preserving Local, Independent Retail is presented as part of our Get Local! campaign launched in 2006 to promote a diverse retail mix of independent stores that reflect the neighborhood’s character and serve its population. Three possible methods of formula retail restriction zoning are proposed within the report. These options — aimed at informing decisions by East Village policy makers — have been crafted using case studies, legal suggestions and pre-existing zoning frameworks from other parts of the country.
As trends of gentrification and homogenization continue in New York, with respect to both the built environment and retail landscape, a timely solution is needed to preserve the individuality of the city’s neighborhoods. Placing restrictions on formula retail establishments via zoning amendments provides a path to preserving the rapidly changing East Village. Creating an East Village Special District using our framework will emphasize the importance and uniqueness of the community. Contact us to learn how you can help us create the Special Retail District the East Village needs.
About East Village Tuesdays
The East Village Tuesdays meetup series is designed to bring together residents of the East Village in the hope that socializing, sharing and supporting one another will lead to a stronger, more informed community. Our East Village Tuesdays series is presented by the East Village Community Coalition’s Host Committee, dedicated to creating enjoyable and informative events throughout the community on behalf of the EVCC.
Contact the East Village Community Coalition (EVCC) Host Committee with questions via HostCommittee@evccnyc.org
In the fall of 2014 the EVCC enlisted the help of the JGSC Group to conduct the East Village Consumer Survey as a way to better understand why people visit the East Village. The slideshow highlights key findings from the survey.
We learned that the most important initiatives are:
Retain existing businesses
Attract independent stores and boutiques.
The least desired initiative is to attract national retailers. Fewer than 2 percent of all respondents feel this is very important.
Respondents expressed a low level of satisfaction cleanliness and litter control (22%). This response was consistent among residents (regardless of their length of residency) and non-residents.
Among all respondents the most mentioned reason for not visiting more often is that merchandise prices are too high (46%).
Among all of the goods and services offered respondents identified 7 categories that were selected most frequently as reason they would visit more often:
Independent retail stores and books were selected by two-thirds of all respondents.
Recorded music, specialty foods, crafts and hobbies, housewares, and grocery store were selected by one-half of all respondents.
Noticeably absent from the preferred selections were clothing and accessories stores, drinking establishments (9%), and national retail stores (5%).
The most valuable source of information is the East Village blog site EVgrieve.com, which was described as very valuable by 71 percent of all responses.
In 2015, an NYU Wagner School Capstone team made projections on the near future of the East Village. After spending a year analyzing trends, policy, and plans, the students prepared a report and presentation on the projected effects of change on residents and the neighborhood’s character.
The East Village is experiencing rapid changes in housing stock, resident demographics, retail offerings and developments. With IBM leasing at Cooper Square and many buildings changing hands, we see potential for significant transformations in the area. In order to have an informed and prepared community, it is important that all influencing factors and trends be identified to prepare community groups, elected officials and residents who may work to mitigate projected effects. Real estate trends, population shifts, existing and proposed policies, planned developments, the condition of cultural resources are all considered in helping to predict what we can expect in the coming years in the area east of Tompkins Square Park.
Judson Memorial Church 55 Washington Square South Thursday March 5th, 7pm – 9pm; Doors open 6:30pm
Join neighbors, local business people, and a panel of experts to save and protect the small businesses that are the lifeblood of our community.
The City Council on January 22, introduced a new resolution calling upon Albany to pass legislation establishing a property tax credit for commercial landlords who voluntarily limit rent increases upon renewal. Only landlords who “volunteer” to participate will be given tax breaks as incentives to not rent gouge tenants. The opposite option, the Small Business Jobs Survival Act, (S.B.J.S.A.). regulates the lease renewal process by giving rights to business owners equal to landlords to negotiate fair lease terms, and the right to 10 year leases. If both parties can not mutually agree on lease terms, the bill calls for Arbitration.
Which of these is the best solution? Or is there a better solution?
Landlords now have all the rights, rights to determine the destiny of owners, their workers, and the destiny of the character and culture of an entire community. Because the gateway to the American Dream has been locked, the key freely handed to big Real Estate, many feel it is time to throw a ‘life line’ and ‘empower’ our struggling small businesses now drowning in a sea of greed.
Panelists:
Sung Soo Kim – Former Chair: Mayor’ Small Business Advisory Board
Alfred Placeres – Founder, NYS Hispanic Chamber of Commerce
Jenny Dubnau – Spokesperson for The Artist Studio Affordability Project
Jack Segan – Community Affairs Representative for Jetro Foods
Robert Perl – President of Tower Brokerage
Mark Crispin Miller – Professor of Media Studies; Critic of NYU overdevelopment
Moderated by Lincoln Anderson, The Villager Editor-in-Chief
Sponsored by The Villager and Village Independent Democrats
SOCCC-64 (SAVE OUR COMMUNITY CENTER former CHARAS/El BOHIO P.S. 64) is writing & collecting personalized holiday cards to ask Mayor De Blasio to return our community center! Make your own card or use the downloadable template — just add your name and address!
Then…
JOIN US with the Three Kings and their camels
TO DELIVER our cards to the mayor
WHEN:
Three Kings Day – Tuesday, January 6, 2015
SCHEDULE: If it’s 40 degrees or above… 12:00 noon – Meet at 605 East 9th Street (btwn Aves. B & C)
12:30 p.m. – March or Take Public Transportation to City Hall
And/Or 1:30 p.m. – Meet Us at City Hall Plaza
NOTE: If it is too cold or wet, below 40 degrees…we will not march to City Hall
Gather at City Hall Plaza (across from the Brooklyn Bridge) at 1:30 pm
Join the East Village Independent Merchant Association for an evening of special offers.
Stop by EVCC from 6-10pm to meet neighbors, participate in our toy drive to benefit the Women’s Prison Association and enjoy holiday treats.
Butter Lane Bakery specializes in making the best cupcake with local and quality ingredients. This is the cupcake for “grown ups.” A beautiful, delicious treat for every holiday.
CADET is Brooklyn-based men’s apparel company and store, taking inspiration of the great military academies of the USA. All garments are designed and produced by CADET in Bushwick.
Shamburger’s CHKA is the premier downtown martial arts school, training adults & kids in Kenpo Karate & Kickboxing for over 20 years in the East Village. Open 7 days a week. All classes are open to beginners!
Free drop-in martial arts classes at 6pm, 7 pm and 8 pm for first-time martial arts students only. Mention EVIMA for a free month of classes. Be sure to wear or bring easy to move in clothes.
For 40 years, Clayworks Pottery has been an East Village presence, providing finely crafted stoneware and porcelain for kitchen, tabletop and home decor. Vibrant, original, eminently useful mugs, plates, bowls, teapots, vases, goblets, espresso cups, pitchers and so much more wait here to delight the eye, entice the hand and warm the heart for the holidays and after.
Our store has been voted “most great stuff per square foot” in many best of NYC shopping guides. All price points are available at Cloak & Dagger but you’ll look like you’ve spent a million bucks!
10% off store wide + complimentary spiked cider and eggnog
Dinosaur Hill is a 30 year old store specializing in ‘Handmade Wonderments, Toys, Clothes and Gifts.” We are here to help you choose the very best thing you can find for friends, family, and …yourself.
If you sing a verse of your favorite song (or Row, Row, Row Your Boat), you will receive a 10% discount May have items suitable for WPA Teen Gift Drive
Dorian Grey Gallery celebrates the artistic history our neighborhood, carrying on to the present and future with a special emphasis on works by artists and subject matter from the East Village. Visit us to learn about, enjoy and collect works celebrating our neighborhood’s rich artistic legacy.
Original limited edition poster from artist John “Crash” Matos with every purchase above $200
Wendy and LaRae Kangas are the sisters behind the petite East Village boutique, duo nyc, which features vintage + modern clothing and accessories. Their aim is to introduce emerging independent designers and to provide a well-edited vintage selection. “We want duo nyc to be an inviting place for our clients and to express our own vision by filling our shop with pieces that are timeless and modern.”
20% off storewide + complementary drinks May have items suitable for WPA Teen Gift Drive
Dusty Buttons carries vintage and new US made or Fair Trade Certified dresses. Our heart is with the 1940s and 1950s so there is a definite nod to that era. We also carry new European footwear, a gal can never have to many beautiful comfortable shoes!
The Exit9 mission is to put a little fun, joy, diversity and diversion into daily life while adding flavor to the neighborhood. We hope you’ll find our creative selection of gifts and novelties fun. And every morning when we unlock and roll up the steel gates we know that, along with our fellow small businesses nearby, we are keeping up the vibe.
15% off all items (including those already on sale!)
Suggestions for WPA donation: hats, gloves, t-shirts, jewelry, wallets, handbags
Fly Dove NYC is a fashion style brand and boutique retail concept for the sophisticated, fashion conscious shopper seeking on trend women’s fashions with a bit of urban edge.
15% off entire purchase + hot chocolate, tea and cookies May have items suitable for WPA Teen Gift Drive
Gallery Vercon features contemporary women’s clothing and accessories ranging from hats to scarves to locally designed jewelry. Unique materials and designs make this eclectic boutique an East Village must-see.
The Lower East Side Girls Club provides a place where girls and young women 8-23 can grow, learn, have fun, and develop confidence in themselves and their ability to make a difference in the world.
Organic Hand Dipped Chocolate Pretzels with each order of $35.00
GOAT-MILK Kidware is a brand of basics for babies and kids. All our garments are made of 100% organic cotton. The line is made up of unique and simple pieces like thermal tops and bottoms and includes onesies, underwear and tank tops.
La Sirena is a Mexican folk art shop in NYC .We are known for fun, unique, traditional marketplace merchandise to collectible folk art from artisans of many regions of Mexico.
Traditional Mexican calendar with purchase May have items suitable for WPA Teen Gift Drive
For over 16 years, Love Shine has been been making cool and eclectic bags that are both stylish and durable. Locally produced by hand, our canvas bags (adorned with a variety of ribbon trimmed images) can be seen all around city.
20% discount store wide + refreshments. Open till 9:30 p.m.
Parlor offers the elevated craft of hairdressing with a variety of specialties in all hair textures. Guiding you through superior customer service, utlizing the most current methods and trends we transform your image to where you want it to be.
Drop in and request a facial or make an appointment, and receive a complimentary lip saver.
Physical GraffiTea sells organic loose leaf teas and herbs by the ounce as well as tea pots and accessories. We also offer drinks to stay or to go, including hot or iced teas, lattes, matcha, and Kombucha on tap. We believe in using tea and herbs to support health and happiness in one’s life. We are located in the ground floor retail space of the historic “Physical Graffiti” buildings that graced the cover of the Led Zeppelin album of the same name.
Working gals on a budget and trendsetters seeking one-of-a-kind pieces will find seriously cheap garb at this modern and vintage women’s clothing, shoes and accessories boutique.
50% off all clothing May have items suitable for WPA Teen Gift Drive
The Russian & Turkish Baths is a 120 year old spa located in the East Village. Our facilities include 5 saunas and steam rooms, cold pool, roof deck and restaurant.
$10 off admission, $25 admission and 20% off services
The Shape of Lies is 98% pure Manhattan. We showcase small artists producing locally and offer unique designs & signature pieces. Opened in 1979 we’re now one of the last Mom & Pop live work storefronts in the East Village. As our neighbors know; when the lights on you can always knock for gifting emergencies….we live in the back!
Stop in and bring your coupon. OPEN 12 to 9 every day till Christmas. Shop 24/7 at ShapeOfLies.com
We care about your hair and your well-being. Join us in our cozy, clean-air salon. Step inside, take a deep breath, and you instantly know you’re in a special place.
Doors open until 10pm! Take a shopping break to meet neighbors, participate in our toy drive to benefit the Women’s Prison Association and enjoy holiday treats.
November 17, 2014
6:30pm-8:30pm
Casa Victoria, 308 East 8th Street (between Avenues B & C)
Join Council Member Rosie Mendez and elected officials, neighbors, and community organizations in an important discussion about the status of former P.S. 64 at 605 East 9th Street. Organize to return the building to community use!
Do you live in the East Village? Or love to visit? Don’t get here often enough?
Let us know what you think! Take our short surveyby November 22nd to help us determine where and how people are spending in the community.
Goals of the survey: Help to identify what types of retail are missing from the East Village Assess affordability of products in the neighborhood Determine how often people are spending money in the East Village
Capture information on neighborhood demographics and other retail factors
The survey is part of the of the organization’s retail diversity campaign, which advocates for increased diversity of available retail and local services for residents within the East Village. Learn more at our website: www.evccnyc.org.
The East Village Consumer Survey is made possible with the support of AvenueNYC, a program of the NYC Department of Small Business Services.
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