Midnight Wednesday in the East Village

Wednesday, December 12th

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Shop Until Midnight – Help Local East Village Boutiques Survive

Small businesses in the East Village were hit hard by Sandy. The effects linger. If sales don’t pick up, it is possible you’ll see some of your favorite small, indie boutiques forced to close shop. Let Midnight Wednesday inspire you to do your holiday shopping local in our community where extra business is greatly needed this year!

Midnight Wednesday is a new holiday tradition in the East Village when you can enjoy some festive merriment at your favorite East Village boutiques and take care of all your holiday shopping. We will be open late to suit your busy schedule! Come enjoy holiday treats and special discounts while supporting local shopkeepers. Download your copy of the Get Local! Shopping Guide to plan your route .

Don’t wait until the last minute. Shop local. Shop now.

Open until 12am on 12.12.12

Stop by Amé Amé to get a list of participating boutiques and take care of your holiday stocking stuffer needs with a special on gummies. $1 per quarter pound or a pound for $3.99.  (1 pound limit per person. licorice, chocolates, & other non-gummies excluded).

Participating Stores:

Musu 305 E. 9th St

Seyrig   305 E. 9th St

Marjory Warren   309 E. 9th St

Vera Meat  315 E. 9th St

Ame Ame  318 E. 9th St
$1/qtr lb or 1lb for $3.99 (1 pound limit per person. licorice, chocolates, & other non-gummies excluded).
Holiday treats, hot chocolate, tea
10-20% storewide deal + 2 trunk shows
Raffle entry for every business card from other participants

Mascot Studio  328 E. 9th St, 10pm

C’est Magnifique  328 E. 9th St

Clayworks Pottery  332 E. 9th St

Gallery Vercon  332 E. 9th St

Duo   337 E. 9th St
20% off clothing and shoes
Prosecco for customers

9th Street Haberdashery  346 E. 9th St

Enchantments  424 E. 9th St

Mr. Throwback  428 E. 9th St

Grey Era Vintage  435 E. 9th St

Devorado NYC  436 E. 9th St

Pink Olive  436 E. 9th St

Purchase “you are loved” tote bag, get 20% off anything you can fit inside the bag

Pork Pie Hatters  440 E. 9th St

Dusty Buttons  441 E. 9th St

Off 9th Street:

A Repeat Performance Antiques 156 1st Ave
Discounts up to 20%, Live music

Bond Street Chocolate63 E. 4th St
9pm Wine and chocolate samples

Butter Lane  123 E. 7th St

East Village Music Store  21 E. 3rd St

Enz’s 125 2nd Ave

Fragrance Shop NY   65 E. 4th St, 9pm

Jane’s Exchange 191 E. 3rd St, 9pm
Children’s

Jimmy’s No. 43 43 E. 7th St
$1 off drink with 12/12/12 receipt from local store

La Sirena 27 E. 3rd, 8pm
10% off purchase
free mango and lime chili pops

Love Shine 543 E. 6th St
15% off purchase, free Love Shine cotton print checkbook cover with purhcase of $20.
Refreshments for shoppers

Parlor102 Ave B

Random Accessories 77 E. 4th St

30% off holiday cards and calendars
Free gift with $25 purchase
Gifts

Rivington Guitars 73 E. 4th St

Rudy Volcano  167 Avenue C

Sustainable NYC   139 Avenue A

ThirsTea 280 E. 10th St
10% off purchase

After shopping, stop by Jimmy’s No. 43 with your receipts.  You’ll get $1 off with every Midnight Wednesday valid receipt! 

Organized by the East Village Community Coalition and Ame Ame
Businesses added daily. Follow @evccnyc, @AmeAmeTweets, and #MidnightWednesday for updates

RSVP (optional): http://bit.ly/SC0kSO.

Zoning for Local Businesses

By supporting Formula Retail Zoning, the EVCC tries to keep our neighborhood free from chains

Earlier this summer, on June 12, the Graduate Cener for Planning and the Environment  at Pratt Institute had some good news for the Lower East Side.  In a presentation at St. Mark’s Church for the Neighborhood Presentation Center, the Pratt Group discussed the first draft of a study that provides a comprehensive plan to encourage small local businesses on the Lower East Side and discourage large chains.

The primary recommendation of the study, lead by Professors Vicki Weiner and Jonathan Martin, is for the East veilfalls_cropVillage to seek designation as a “special district.”  This would allow the area to enforce Formula Retail Zoning — which is an imposing name for a system that sets some limits on the types of businesses in an area in order to preserve the local retail environment. The study, which was commissioned by the EVCC, is one of the most comprehensive investigations into Formula Retail Zoning in New York City’s history.

The EVCC’s goal is to present the study, when it is completed later this year, to locally elected politicians, city planning commissioners, and the Mayors office and help them understand why the “special district” designation is so important for the future of the neighborhood.

As part of that process, videographer Nicholas Whitaker (who did such a great job with his video chronicle of the first Lower East Side Kids’ Art Bike Parade in 2007) has been asked by the EVCC to make a film that demonstrates the way local merchants improve street life.  For instance, he will contrast vibrant streets full of local merchants — like East 9th Street — with “dead zones” where chains have invaded, like the stretch of Houston where Whole Foods has generated a wall of glass that discourages community-style street life.  The film, which will be shot this fall, will be ready for presentation to authorities by the end of this year.

As the EVCC gets closer to making an official presentation of a plan, community support will be needed.  If you have thoughts about the value of Formula Retail Zoning, please log-in or register in the left hand column of this page, and post your thoughts below.