Retail Diversity

A diversity of local independent retail shops and services is an essential part of life in the East Village. The EVCC continues to press for any and all measures to support the small businesses that keep our neighborhood livable and attractive.

We promote retail diversity through three key initiatives:

1) Publish the EVCC’s annual Get Local! Guide to Local Shops. 

2) Advocate for formula retail restriction zoning to limit the number of chain stores in the East Village, which is known for its unique small businesses. Read our report on Preserving Local, Independent Business using FRZ. EVCC is working with CB 3’s Economic Development Committee on a proposed Special District for the East Village.

3) Formed the East Village Independent Merchants Association to support local, independent retailers in the neighborhood.


Latest News on Our Retail Diversity Efforts


  • The 2018 Get Local Guide   The 2018 Get Local Guide has arrived!     Email or call 212-979-2344 to get yours,     or try our online version Read More
  • The 2017 Get Local Guide       The 2017 Get Local! Guide has arrived.       Email or call 212-979-2344       to schedule a delivery or pick up. Read More
  • End of 2015 Gratitude and Appeal from EVCC   Support EVCC in 2016 View this email in your browser        Dear Neighbors, Thank you for your support in preserving the East Village!   2015 tested our neighborhood on many fronts. You stood firm with us, again, to protect our unique buildings and local businesses from disaster and developers. We are grateful for your courage and commitment and ... Read More
  • Get Local! Guide to East Village Shops – Get Yours Today! The East Village Community Coalition publishes our free Get Local! Guide to East Village Shops each year. The updated 9th Edition — with over 500 sh0ps listed — is available now! Email  (or leave a message 212-9792-2344) to get your guides today! Spending your money locally helps small businesses thrive in the East Village. Local shopping also: – ... Read More